Comprehensive corporate identity design for ikondesigners, a Swiss fashion platform that showcases selected Greek designers. The project focused on creating a visual identity that reflects the company’s connection to Greek heritage, refined design, and sustainability. The logo, inspired by Pegasus, symbolizes beauty, grace, and creativity, while the color palette and typography were chosen to enhance the sense of elegance and authenticity. The new identity enhances ikondesigners’ recognizability and supports its mission to offer unique fashion pieces that empower women to “dare to be their own IKON”.